Partners in Progress: IDI Thailand
How IDI Thailand Expanded Veterinary Diagnostics?
In the rapidly evolving field of veterinary laboratory diagnostics, progress is increasingly shaped by local partners who understand market needs and are ready to introduce advanced technologies early. IDI Thailand, a long-term partner of Cormay Diagnostics, is one such example. As one of the first companies in Thailand to implement 5-part white blood cell (WBC) differential testing in veterinary medicine, IDI helped redefine diagnostic standards in the country.
By introducing Mythic 5VET PRO analyzers, IDI demonstrated how close cooperation between a local distributor and a global manufacturer can lead to tangible improvements in laboratory performance and clinical confidence.
From Human Diagnostics to Veterinary Expertise
Founded in 2012, IDI Thailand initially built its business around the distribution of human diagnostic equipment. For many years, veterinary diagnostics were not part of the company’s portfolio. Entering this segment required not only new products, but also a deeper understanding of veterinary workflows, sample characteristics, and clinical expectations.
| “We began with zero information about veterinary products. Until that moment, we had imported only human diagnostics.”
The turning point came when IDI recognized an unmet need in the local market and an opportunity to leverage its existing diagnostic expertise in a new field. This strategic shift laid the foundation for a new growth path.
Building the Partnership with Cormay Diagnostics
IDI’s cooperation with Cormay Diagnostics Veterinary was built on long-term experience and trust in the quality of Cormay analyzers. Previous exposure to the technology helped IDI move confidently into the veterinary segment.
Rather than positioning the new solution as a low-cost alternative, IDI focused on quality, reliability, and clinical value.
| “The most important factor was not the price. It was the quality of the results and their consistency with real clinical outcomes.”
This approach resonated strongly with veterinary laboratories that were looking for dependable, high-quality diagnostics rather than short-term savings.
Introducing Mythic 5VET PRO to the Thai Market
At the time, most veterinary laboratories in Thailand relied on analyzers offering only 3-part WBC differential. As case volumes increased and diagnostic requirements became more complex, these systems no longer met clinical expectations.
The Mythic 5VET PRO addressed this gap by offering 5-part WBC differentiation, enabling more precise assessment of neutrophils, lymphocytes, monocytes, eosinophils, and basophils.
Before rolling out the analyzer more broadly, IDI conducted evaluations using local animal samples. This ensured reliable performance under real working conditions and supported faster adoption by laboratories.
Reference Installation: Vet & Vitro Lab Group
One of the most important milestones in this journey was the installation of Mythic 5VET PRO at Vet & Vitro Lab Group, the largest veterinary laboratory in Thailand. As a reference site, this implementation played a crucial role in building confidence across the market.
| “The customer was much more satisfied than with the previous brand. After comparing the products, the choice of Cormay was obvious.”
Positive feedback from this leading laboratory significantly accelerated interest from other clinics and diagnostic centers.
Business and Clinical Results
Within just one year, more than 14 Mythic 5VET PRO analyzers were installed across Thailand. This rapid uptake confirmed both the scale of market demand and the trust placed in the technology.
The clinical impact was particularly evident in complete blood count (CBC) analysis. Veterinary professionals highlighted the improved clarity and reliability of 5-part WBC differentiation compared to previously used systems.
| “The differentiation of white blood cells is better than what we experienced with other brands. This is real clinical experience, not advertising.”
In some cases, results from the veterinary analyzer were considered comparable to — or even better than — those obtained from human diagnostic systems.
Broader Impact and Future Outlook
Beyond individual installations, the cooperation between IDI Thailand and Cormay Diagnostics generated valuable insights into veterinary laboratory workflows, sample limitations, and reagent consumption. This feedback supported continuous optimization of both products and supply planning, ensuring reliable service for high-volume laboratories.
As veterinary diagnostics in Thailand continue to evolve, advanced hematology solutions such as 5-part WBC analyzers are becoming essential tools rather than niche technologies.
The IDI Thailand success story illustrates how strategic vision, technological innovation, and strong partnerships can drive meaningful change. By pioneering 5-part WBC differential testing in veterinary medicine, IDI not only expanded its own portfolio but also helped raise the standard of veterinary diagnostics nationwide.
At Cormay Diagnostics, we are proud to collaborate with partners who turn innovation into real-world impact for laboratories, clinicians, and animal patients.
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